#133 – Branding Background Music in Stores for Consumers

Branding Background Music in Stores for Consumers

Unlocking music and having it create value in its art form, especially when used in a retail environment is especially critical these days. Ola Sars CEO of Soundtrack Your Brand the world’s fastest-growing music platform for B2B (background music market) shows us how. He feels that the value chain which supplies music has been broken, and the one who is affected by that is the creator of the music, the songwriter.

Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space. He is the Founder and CEO of Soundtrack Your Brand, the world’s fastest-growing music-platform for B2B, which he co-founded together with Spotify back in 2014.

Before founding Soundtrack, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world’s first DJ driven music platform.

Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.

The soundtrack provides music for such diverse facilities as bars, restaurants, hotels, grocery stores, churches, gyms, offices, salons, spas, and any environment where there is foot traffic.

Soundtrack Your Brand is designed for you to have the flexibility to create your own playlists from scratch or choose from over 450 already created playlists that fit your needs. They have 50 million tracks in their inventory, which puts them on par with Apple Music and Spotify.

Their services cover such countries as North America, Asia Pacific, Africa, Europe, The Caribbean, Latin America, and the Middle East.




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