Having All The Pieces of the Puzzle is what makes us successful in the music business. But you don’t know what you don’t know. It takes years of experience, contacts, and resources to get ahead of the game. On top of that, in today’s Current Music Climate, We need to be current in Social Media Version 2.0 to rise above the rest of the noise out there. Having a comprehensive marketing and publicity plan goes beyond just recording and releasing your project. It can make or break the success and press of your record. Rachel Hurley and Frank Keith, who make up Sweetheart Publicity, have ideas and concepts to help get today’s independent recording artist there.
Launching Sweetheart PR in January 2020, started the quarantine mode of the pandemic out of their respective houses (one in Memphis, TN and the other in Atlanta, GA). Rachel Hurley grew up in the birthplace of rock and roll, Memphis, TN. After moving to New York in 1999 to work in television production at a fledgling cable station called MTV, she returned to Memphis in 2003 and created one of the earliest music blogs, the award-winning Scenesters. It’s been written about in Spin, The Wall Street Journal, and Rolling Stone. This led to a weekly column in The Commerical Appeal called On the Record and then to a position at legendary Ardent Studios as the queen of all things social media related. A native of Atlanta, Frank Keith started in the publicity world with Baby Robot Media in 2017 after nearly a decade of recording & touring as a bassist with Great Peacock, Faye Webster, T. Hardy Morris, Ruby the Rabbitfoot, and more. Frank earned his bachelor’s degree in Journalism and a certification in Music Business from the University of Georgia, graduating in 2013 while maintaining a busy schedule as a working musician immersed in the legendary Athens, Ga. music scene.
The Business Side of Music ™
© 2021 Lotta Dogs Productions LLC
- Co-Produced and Hosted (by the guy who has a face for podcasting): Bob Bender
- Co-Producer, Creator, and Technical Advisor (the man behind the curtain): Tom Sabella
- Director of Video and Continuity (the brains of the entire operation): Deborah Halle
- Audio/Video Editor Mark Sabella Midnight Express Studio Olian, NY
- Marketing and Social Media: Kaitlin Fritts
- Executive Assistant to Bob and Tom (the one who keeps us on track and our schedules straight) Tammy Kowalski
- All Around Problem Solver: Connie Ribas
- Recorded inside an old Airstream Trailer on Music Row in Nashville, TN (cause that’s about all that’s left these days)
- Mixed and Mastered at Music Dog Studios in Donelson, TN
- Production Sound Design: Keith Stark
- Voice Over and Promo: Lisa Fuson
Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast and trusting us to carry on their legacy.
The music provided for this episode is from:
Artist: Great Peacock
Single: “All I Ever Do”
Album: Forever Worse Better
Composer: Andrew Nelson