#116 – Building Brands Thru Sound

When you hear a soft drink can be opened and poured into a glass, do you think of a certain brand?

Building Brands Thru Sound. When you hear a soft drink can be opened and poured into a glass, do you think of a certain brand? Do the words “I’m Lovin’ It” remind you of a particular fast-food chain? That’s how you go about building brands through sound.

In this episode, we talk with Sascha Darrock Davies who is the Agency Partners Director with DLMDD. We talk about the current musical climate, the golden era of recording and how it relied on performance and great songs, and how music continues to be an amazing resource, especially when it comes to helping and maintaining a corporate or consumer brand line. Discuss the technology of creating music and understanding when to use it.

Also discuss with Sascha how he convinced recording artist James Blunt to jump off a cliff, and got the Foo Fighters covered in red paint in their music video.

DLMDD is the world’s specialist sonic branding agency, crafting strategies and creating identities that communicate with audiences everywhere, and offers world-class music services, specializing in original composition and production, music supervision, and talent partnerships. In other words, they work with clients in how to go about building brands through sound.

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Check out the music video titled “Lockdown Experiment” mentioned (and performed) in this podcast episode at:

To see the video of the Foo Fighters being covered in red paint that we talk about on this show, go to:

If you want to watch James Blunt jump off the cliff in his music video that Sascha discusses, go to:


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