#211 – Breaking Artists Who Don’t Fit Pre-Existing Formats

In today’s music scene, the independent artist is King (or Queen). No longer tied to having a record deal in order to be successful, the Indie Artist also doesn’t fit the normal mold for pre-existing formats. You need someone who can help when the creative decisions become business decisions, and vice versa. This is where Talya Elizter and her company Godmode come into play.

Meet Talya Elitzer. She, along with co-founder Nick Sylvester created the GRAMMY-nominated artist development company in 2017. The duo are behind high-taste breakouts such as JPEGMAFIA, Channel Tres, and Yaeji, and their Los Angeles-based headquarters has been the secret creative hub for artists and producers like Lil Nas X, James Blake, Take A Daytrip, Omer Fedi, Grimes, SG Lewis, Noname, and more. 

Godmode takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don’t quite fit into pre-existing formats. They focus on building sustainable operations for their artists, so they can maintain an uncompromising approach to their work. Artists such as JPEGMAFIA, Channel Tres, and LoveLeo have multi-million dollar touring, brand, and merchandise operations, with joint ventures at Universal, Warner, and Sony

Talya Elitzer began her career at WME, looking after the touring businesses of Britney Spears, M.I.A., and Grace Jones. She moved into an A&R position at Capitol Records, working on projects for Katy Perry, Beck, and Sky Ferreira before moving full-time into godmode, where she leads management and label operations.

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