How One Artist Found a Sponsor & Created a Brand in the Process

Audie Blaylock photo

An interview with Audie Blaylock & Redline

Americana Bluegrass act Audie Blaylock & Redline, love to play music. They also love to drink coffee. What they’ve done is combine their two passions into one, and in the process created a business relationship with Hemisphere Coffee Roasters. 

Collaborations such as this go back decades, and major advertisers have been a part of the music scene from the very beginning. Audie Blaylock and his band have taken it one step further, going as far as creating a jingle for a coffee line named after the band. Audie, along with Hemisphere Roasters coffee company owner Paul Kurtz came together thru bassist Reed Jones, a self described coffee aficionado, and created a brand of coffee that fits with their music.

The Business Side of Music ™

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