Business Cards

Tom explains why you need a business Card
Tom Sabella founder of Business Side of Music Podcast

Why A Business Card is Important for Your Music Business

Business cards have been around for ages. The incredible thing about them is that they are not yet outdated! They are still very much relevant. Against the popular opinion that business cards are meant only people with office jobs or CEOs of corporate enterprises, business cards are intended for anyone who is a professional; It doesn’t matter if they work behind a desk or on a stage. This goes for the entertainment sector, including the movie industry and the music industry. Here are some benefits of having a business card for your music business.

A useful marketing tool 

In the current world, digital marketing is essential and effective in reaching out to many people all at once on social media. However, what about those you meet personally? Social media won’t pitch you to the people you meet in person. Your business card is the best way to market and pitch yourself. A contact card makes it simple for someone who has heard you sing to invite you over for a gig or to make strangers aware of your brand. 

It fast tracks connections

The music business industry is a very competitive one. However, impressions are easily created, stirring more desire for potential clients and fans to connect. If you have an e-flier containing the details of your brand, it is excellent. But you can’t start to digitally share your information at a busy event or live party. It is easier to hand someone your printed business card. People forget to save collected numbers, or they forget what names they kept in contact with. A contact card makes it more accessible. In a busy scene, your music business card fast tracks connection.

Raises brand esteem

Business cards create an impression of you and your brand as being professional and trustworthy. It shows you take your brand seriously, and you are open to taking up new gigs either as a music producer, singer, or musician. Gone are the days when people think being a musician is not a profession; it is a big thing now. So, add prestige to your brand today by getting yourself a business card. 

Continuous marketing and referral

With your talent, you can make a good impression on anyone’s mind; however, you can’t tell where words about you can get to. When you share business cards with people, those who got impressed by your performance can refer you to other people who may need your service for a great gig. Strangers can get your contact card from a source and decide to give you a shot. To get more gigs that will actualize your musical career as a pro, you need more than just talent; you need a campaign tool, and a business card is a sure one. 

It simplifies follow up

 Having a business card does not just spare you the inconvenience of going about with a pen; handing over a card is more comfortable at parties, and people can get to follow you up after the event. 
So, do you have a business card, already? If not, why not?