On the show today, we chat with industry veteran April Rider, who is the VP of Radio Promotion & Marketing for Quartz Hill Records. Our conversation hinges around whether the radio is viable anymore, can an artist break out on such music platforms as Tik Tok, Spotify, and YouTube, or does it take both radio promotions along with social media.
We also discuss the crazy days of radio promotions that April and myself both endured when working together at a specific record label and some of the things we had to do to get an artist’s single added to the radio.
Before being the VP of Radio Promotion & Marketing for Quartz Hill Records, April served as the General Manager of Operations launching Brown’s Stoney Creek Records and was responsible for launching Thompson Square’s breakout single, “Are You Gonna Kiss Me or Not,” which became Country radio’s most-played song of 2011. Rider also previously served 10 years as the VP of Promotion for Curb Records. During that time, Tim McGraw was Country radio’s most-played artist of the decade and conquered multiple charts hits with McGraw, JoDee Messina, Rodney Atkins, LeAnn Rimes, Hank Jr., Wynonna, Steve Holy, Lee Brice, and others. Before that, Rider worked at the iconic Decca Records with LeAnn Womack, Gary Allan, and Mark Chesnutt, to name a few. Rider has spent most of her career in artist promotion and marketing. She also spent six years as a Managing Partner at RPM Entertainment. Working with legendary Scott Siman, who manages Tim McGraw where she branded, managed, and ran the team that worked Chase Rice, Zac Brown, Maggie Rose, and others.
The Business Side of Music ™
© 2021 Beyond the Music
- Co-Produced and Hosted (by the guy who has a face for podcasting): Bob Bender
- Co-Producer, Creator, and Technical Advisor (the man behind the curtain): Tom Sabella
- Director of Video and Continuity (the brains of the entire operation): Deborah Halle
- Audio and Video Editor Midnight Express Studio: Mark Sabella
- Marketing and Social Media: Kaitlin Fritts
- Executive Assistant to Bob and Tom, and editor for the Blog: Meagan Droke
- All Around Problem Solver: Connie Ribas
- Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it’s pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few).
- Mixed and Mastered at Music Dog Studios in Nashville, TN
- Production Sound Design: Keith Stark
- Voice Over and Promo: Lisa Fuson
- Website: businesssideofmusic.com
- Stream or Download (free) businesssideofmusic.com
- To submit to be interviewed: email@example.com
- Sponsorship information businesssideofmusic.com/sponsor-affiliate/
- Join our mailing list for show announcements, career advice, industry discounts, free gifts, and more. Like Free
Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast and trusting us to carry on their legacy.
For our disclaimer and all its details, please click on the applicable link on our website.
The music provided for this episode is from:
Artist: Nate Barnes
Single: You Ain’t Pretty
Composer: Nate Barnes, Jason Sellers, Jimmy Yeary